defense TECh innoVATION SERVICES AND CONSULTING framework

Defense Technology Innovation as a Service is a consultancy service offered by Marcantonio Global (MG) to support startup defense industrial businesses in navigating the complex landscape of the Department of Defense (DoD) and its allied communities. This service provides a range of value propositions, key activities, key partnerships, key resources, customer relationships, channels, customer segments, and revenue streams to help startups thrive in the defense innovation ecosystem. Here's a breakdown of each component:

Marcantonio Global Value Propositions:

1. Defense Logistics Innovation Forum: MG prepares/curates/shapes the clients' advanced capabilties into future requirements  for a high level attended Forum fostered and  1300 SES and Flag Officers and CIOs across the DoD Federal IC and Allied Community of Interest.
2. Comprehensive Innovation Ecosystem: MG offers a holistic approach to accelerate innovation in defense technology, providing startups with the necessary tools and connections to succeed.
3. Tailored Solutions: Solutions are customized based on client needs, leveraging MG's expertise and extensive resources to address specific challenges.
4. Pentagon Visibility: Through connections and strategic support, MG helps startups gain credibility and visibility within the DoD, enhancing their reputation.
5. Strategic Entry Points: MG creates landing zones in industry sectors, facilitating market entry and positioning startups for success.
6. Long-term Partnership: MG offers ongoing support through multi-month and multi-year retainers, ensuring continued guidance and assistance.

Key Partnerships:

1. Pentagon: Leveraging relationships with the OSD Policy Executive Secretariat for insights, collaboration on projects, and access to government contracts.
2. Defense Contractors: Partnering with established defense contractors to enhance capabilities and access distribution networks.
3. Research Institutions: Collaborating with universities and research organizations to access cutting-edge technology and talent.
4. Startup Businesses: Providing tailored support and guidance to small defense industrial startups.

Key Activities:

1. Requirements Discovery: Identify client needs through interviews, surveys, and focus groups, ensuring solutions align with requirements.
2. Market Research & Due Diligence: Conduct extensive research to understand trends, customer needs, and the competitive landscape.
3. Stakeholder Engagement: Engage with customers, partners, and regulators to ensure innovations align with priorities.
4. Rapid Prototyping & Experimentation: Utilize agile methods for quick idea validation and adjustment based on feedback.
5. Transition Strategy: Assist clients in bringing innovations to market by considering technical, financial, and organizational aspects.

Key Resources:

1. Relationship with DoD Federal IC and Allied Community of Interest: Over 1300 SES and Flag Officers provide insights, collaboration opportunities, and funding access.
2. Expertise: Experienced SMEs, Retired SES, Flag Officer-level professionals in defense and the private sector lead technology, innovation, and strategy.
3. Research Labs & Prototyping Facilities: Equipped spaces for developing and testing prototypes in partnership with strategic private and public sector partners.
4. Network: Strong connections within the defense innovation ecosystem, including government, contractors, US allies, NGOs, and research institutions.

Customer Relationships:

1. Collaborative Partnership: Work closely with clients to co-create solutions and provide ongoing support.
2. Continuous Engagement: Maintain regular communication, updates, and assistance throughout the engagement.

Channels:

1. Direct Engagement: Personally connect with clients to discuss solutions and collaboration opportunities.
2. Industry Events: Participate in relevant defense industry events to showcase expertise and innovations.

Customer Segments:

1. Startup Defense Industrial Businesses: Small companies seeking innovation, strategic entry points, and DoD visibility.

Marcantonio Global Revenue Streams:

1. Tiered Retainers: Offer multi-month and multi-year retainer options with varying levels of support.
2. Project-Based Fees/Task Orders: Generate revenue from specific projects, such as Forum preparation task orders and use case build-out.
3. Reseller/Referral/Equity Agreements: Flexibility in revenue models to suit the unique needs and situations of collaborators.

Contact us and let Marcantonio Global show you the art of your possible.